Sarah Palin has arrived in our midst with the force of a rocket-propelled grenade. She has boosted John McCain's candidacy and overwhelmed the presidential process in a way that no vice-presidential pick has since Thomas Eagleton did the precise opposite — sinking his sponsor, George McGovern, in 1972. Obviously, something beyond politics is happening here. We don't really know Palin as a politician yet, whether she is wise or foolhardy, substantive or empty. Our fascination with her — and it is a nonpartisan phenomenon — is driven by something more primal. The Palin surge illuminates the mythic power of the Republican Party's message since the advent of Ronald Reagan.
To start with the obvious, she's attractive. Her husband ("And two decades and five children later, he's still my guy...") is a hunk. They have a gorgeous family, made more touching and credible by the challenges their children face. Her voice is more distinctive than her looks: that flat, northern twang that screams, I'm just like you! Actually, the real message is: I'm just like you want to be, a brilliantly spectacular...average American. The Palins win elections and snowmobile races in a state that represents the last, lingering hint of that most basic Huckleberry Finn fantasy — lighting out for the territories. She quoted Westbrook Pegler, the F.D.R.-era conservative columnist, in her acceptance speech: "We grow good people in our small towns..." And then added, "I grew up with those people. They're the ones who do some of the hardest work in America, who grow our food and run our factories and fight our wars. They love their country in good times and bad, and they're always proud of America."
Except that's not really true. We haven't been a nation of small towns for nearly a century. It is the suburbanites and city dwellers who do the fighting and hourly-wage work now, and the corporations who grow our food. But Palin's embrace of small-town values is where her hold on the national imagination begins. She embodies the most basic American myth — Jefferson's yeoman farmer, the fantasia of rural righteousness — updated in a crucial way: now Mom works too. Palin's story stands with one foot squarely in the nostalgia for small-town America and the other in the new middle-class reality. She brings home the bacon, raises the kids — with a significant assist from Mr. Mom — hunts moose and looks great in the process. I can't imagine a more powerful, or current, American Dream.
Nearly 50 years ago, in The Burden of Southern History, the historian C. Vann Woodward argued that the South was profoundly different from the rest of America because it was the only part of the country that had lost a war: "Southern history, unlike American...includes not only an overwhelming military defeat but long decades of defeat in the provinces of economic, social and political life." Woodward believed that this heritage led Southerners to be more obsessed with the past than other Americans were — at its worst, in popular works like Gone With the Wind, there was a gagging nostalgia for a courtly antebellum South that never really existed.
During the past 50 years, the rest of the country has caught up to the South in the nostalgia department. We lost a war in Vietnam; Iraq hasn't gone so well either. And there are two other developments that have cut into the sense of American perfection. The middle class has begun to lose altitude — there isn't the certainty anymore that our children will live better than we do. More important, the patina of cultural homogeneity that camouflaged 1950s suburbia has vanished. We have become more obviously multiracial. There are lifestyle choices that were nearly unimaginable in 1960 — the widespread use of the birth control pill, the legalization of abortion, the feminist and gay-rights revolutions, the breakdown of the two-parent family. With the advent of television, these changes became inescapable. They intruded upon the most traditional families in the smallest towns. The political impact was a conservative reaction of enormous vehemence.
Enter Reagan. His vision of the future was the past. He offered the temporal pleasures of tax cuts and an unambiguous anticommunism, but his real tug was on the heartstrings — it was "Morning in America." The Republican Party of Wall Street faded before the power of nostalgia for Main Street...at least a Main Street that existed before America began losing wars, became ostentatiously sexy and casually interracial. In his presidential debate with Jimmy Carter, Reagan talked about an America that existed "when I was young and when this country didn't even know it had a racial problem." The blinding whiteness and fervent religiosity of the party he created are an enduring testament to the power of the myth of an America that existed before we had all these problems. The power of Sarah Palin is that she is the latest, freshest iteration of that myth.
The Republican Party's subliminal message seems stronger than ever this year because of the nature of the Democratic nominee for President. Barack Obama could not exist in the small-town America that Reagan fantasized. He's the product of what used to be called miscegenation, a scenario that may still be more terrifying than a teen daughter's pregnancy in many American households. Furthermore, he has thrived in the culture and economy that displaced Main Street America — an economy where people no longer work in factories or make things with their hands, but where lawyers and traders prosper unduly. (Of course, this is the economy the Republican Party has promoted — but facts are powerless in the face of a potent mythology.) Obama is the precise opposite of Mountain Man Todd Palin: an entirely urban creature. He lives within the hilarious conundrum of being both too "cosmopolitan" and intellectual for Republican tastes — at least as Rudy Giuliani described it — while also being the sort of fellow suspected of getting ahead by affirmative action.
The Democrats have no myth to counter this powerful Republican fantasy. They had to spend their convention on the biographical defensive: Barack Obama really is "one of us," speaker after speaker insisted. Really. Democrats do have the facts in their favor. Polls show that Americans agree with them on the issues. The Bush Administration has been a disaster on many fronts. The McCain campaign has provided only the sketchiest policy proposals; it has spent most of its time trying to divert the national conversation away from matters of substance. But Americans like stories more than issues. Policy proposals are useful in the theater of presidential politics only inasmuch as they illuminate character: far more people are aware of the fact that Palin put the state jet on eBay than know that she imposed a windfall-profits tax on oil companies as governor and was a porkaholic as mayor of Wasilla.
So Obama faces an uphill struggle between now and Nov. 4. He has no personal anecdotes to match Palin's mooseburgers. His story of a boy whose father came from Kenya and mother from Kansas takes place in an America not yet mythologized, a country that is struggling to be born — a multiracial country whose greatest cultural and economic strength is its diversity. It is the country where our children already live and that our parents will never really know, a country with a much greater potential for justice and creativity — and perhaps even prosperity — than the sepia-tinted version of Main Street America. But that vision is not sellable right now to a critical mass of Americans. They live in a place, not unlike C. Vann Woodward's South, where myths are more potent than the hope of getting past the dour realities they face each day.
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